Friday, August 23, 2013

Passive Income Series - Part IV - Income from Google AdSense

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Getting a Google AdSense account 
This is the tricky bit. However, if you can write original content and write it for a while on a blog or a website, you would be able to get your account approved. For me I had applied for it really early, back in 2007, when it used to be much easier to get. I didn't use it till 2012, so when I started my first website I was immediately able to use it with the first article itself. But nowadays it requires more patience and persistence to get the Google AdSense account approved.

Content
When creating a blog, it is very important to have a niche. This has two advantages. Firstly, the people start to notice and keep coming back for more content on the same topic of their interest. Secondly, this ranks better with Google. Writing original content and lots of it can be quite challenging especially if you are not from that field. So, I highly recommend starting your blog in an area that interests you a lot. This would mean you can effortlessly produce articles on it. Your knowledge would also keep updating when you get more and more into that interest of yours and then you keep getting these new ideas to write about.

CPC
In Google AdSense, typically you earn money when some user clicks on the ad. How much you earn depends on the advertisement on your website. Some ads earn a lot of money per click, while others earn less. This depends on the content on the website as well as what the user has been searching on his machine. I wouldn't go and optimize the articles to have higher CPC. It doesn't quite work that easily as I can only write about stuff I know and not about stuff I am 'supposed' to write about.

Passive Income
In my first blog, I used to get only 30 cents for 1000 impressions. This is quite a small number. This just becomes 9 dollar/month if you can get 1000 impressions every day. However, the good part is it is completely passive. Once you have created a website of value, people will come, get information and click on some ads once in a while. The only effort is when building it up at the beginning and writing once in a while. And then you can just earn little by little, if not a lot at once.

Multiply
If you could create more blogs of value, or keep writing content for your blogs regularly, you can achieve a lot more than 1000 impressions a day for your portfolio of blogs. Also, you will then get a range of topics based on which the ads will be displayed and thus can earn you much higher than above. My first blog was actually not in English, and still I was able to get those many clicks. English keywords would be more valuable and should get higher CPC.

In conclusion, Google AdSense is an excellent way of building small sources of passive income. Find things you have something to write about and others might find useful. Get regular traffic and see your AdSense earnings grow!

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